�°������ϲʹ�������

The Early Years Alliance has issued a comment in response to the launch of the Royal Foundation's "Shaping Us" campaign which aims to increase public understanding of the crucial importance of the first five years of life.

Commenting, Neil Leitch, CEO of the Early Years Alliance said:

“We welcome the Royal Foundation’s ‘Shaping us’ campaign and would like to thank The Princess of Wales for her unwavering commitment and dedication to raising awareness of the importance of the early years. 

“As this campaign shows, the first five years of a child’s life is absolutely pivotal to their future development and life chances, and the role of early education in this is crucial. And yet all too often over recent years, the early years has been de-prioritised when it comes to education policy – and crucially, funding – with a disproportionate focus placed on the later years of a child’s education and development. 

“As such, we hope that the next stage of The Princess’ campaign will prompt conversation – and more importantly, action – from both society and government when it comes to valuing the early years sector and the importance of early childhood.”