Alliance praises Princess of Wales' determination to change attitudes towards early years

The Early Years Alliance has issued a comment welcoming a new from The Princess of Wales in which she expresses her determination to change attitudes to the early years, ahead of the launch of a new awareness-raising campaign set to be launched by the Royal Foundation Centre for Early Childhood shortly.

Commenting, Neil Leitch, CEO of the Early Years Alliance said:

"The Princess of Wales is absolutely right to highlight the need for greater recognition of the importance of the early years.

"There is a wealth of research that shows that the first five years of a child's life are critical to their long-term learning and development, and yet all too often in this country, education policy – and funding – is focused on the school years and beyond, while our vital early education sector remains overlooked and undervalued.

"We are hugely grateful to The Princess of Wales for using her platform to raise awareness of the need for action in this important issue – and hope that policymakers might just finally sit up and listen."